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Google Authorship is dead, but rich snippets and structured data still matter
As of August, Google has completely discontinued all support of of Google Authorship (SEL article). I’m disappointed because it was one of the more interesting experiments in semantic search and also because I have to eat my words. Two years ago I began recommending author markup to all the authors and web sites I work…
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Keyword research using the Google Adwords Keyword Planner
Updated October 17, 2013 to reflect yet more changes to this tool As you may have noticed already, Google has replaced the old Keywords tool with the Google AdWords Keyword Planner. More from Google on this. The biggest change as far as daily use is that you are now required to sign-in to Google and…
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Getting started with structured data, rich snippets, semantic markup
Whether it’s called structured data, rich snippets, microdata, semantic markup, using the rel= tag, or hacking schema.org, structured data has been a hot topic this week in my SEO feeds and daily search discussions. And adoption of this markup is good news, because rich snippets have a lot of potential for high ROI in organic…
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Many Eyes as a graphing shortcut
Like many Digital marketers, I like data and I like charts. Getting access to the raw data and being able to play around with it is one of the best parts of working in Search (although I will also admit, a marketer with access to raw data can be a very dangerous thing). Because I…
