• How to unpersonalize search results

    People often ask how they can get an “unfiltered, unpersonalized view” of their “rankings” on Google. The short answer is, you can’t. Unpersonalizing your Google results is a useless exercise You can remove some personalization from your results, but from an SEO standpoint, there is absolutely no reason to monitor slightly less personalized Google results.…

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  • Google rank checking is a complete waste of time

    The goal of a website is to help humans use your site to take an action. The website may inform people where your business is and how to contact you, it may have a goal to create leads via registration, it may actually sell a product on the internet, or have another goal completely. The…

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