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Google Authorship is dead, but rich snippets and structured data still matter
As of August, Google has completely discontinued all support of of Google Authorship (SEL article). I’m disappointed because it was one of the more interesting experiments in semantic search and also because I have to eat my words. Two years ago I began recommending author markup to all the authors and web sites I work…
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How to unpersonalize search results
People often ask how they can get an “unfiltered, unpersonalized view” of their “rankings” on Google. The short answer is, you can’t. Unpersonalizing your Google results is a useless exercise You can remove some personalization from your results, but from an SEO standpoint, there is absolutely no reason to monitor slightly less personalized Google results.…
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SEO without keywords
Pages, user intent, and user paths matter now SEOs were finally adjusting to life without ranking, then late last summer the hummingbird algorithm update and total keyword [not provided] changes rolled out at the around the same time. Every time there are Google changes, the SEO world freaks out, but these were two pretty big…
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Google rank checking is a complete waste of time
The goal of a website is to help humans use your site to take an action. The website may inform people where your business is and how to contact you, it may have a goal to create leads via registration, it may actually sell a product on the internet, or have another goal completely. The…
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Keyword research using the Google Adwords Keyword Planner
Updated October 17, 2013 to reflect yet more changes to this tool As you may have noticed already, Google has replaced the old Keywords tool with the Google AdWords Keyword Planner. More from Google on this. The biggest change as far as daily use is that you are now required to sign-in to Google and…
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is encryption stripping out referrer data?
Is encryption causing you to lose search referrer info in your Web metrics? The short answer is yes, but it has always been hard to match all referrals back to specific URLs. And for once, the problem is not just Google. Encryption is already a problem As most everyone who looks at data knows, analytics…
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Getting started with structured data, rich snippets, semantic markup
Whether it’s called structured data, rich snippets, microdata, semantic markup, using the rel= tag, or hacking schema.org, structured data has been a hot topic this week in my SEO feeds and daily search discussions. And adoption of this markup is good news, because rich snippets have a lot of potential for high ROI in organic…
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Google cache hack: See what Google sees
I’m pretty sure I stole this from another SEO, but because I’ve been using it as the first step of basic SEO testing for so long, I’ve completely forgotten where I got this. But today I was reminded of what a great little hack it is when a colleague asked me how I always know…
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Google hates SEOs, also kittens
Google will begin removing keyword information in referral data from signed in users.
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Manual Rank Checking in the era of Google Personalization
I’ve never been a proponent of manual rank checking (I’ve also called this “canned ranking checks”) as a reliable KPI for Search Marketing success, but with the “upgrades” to Google results in the form of personalization, my recommendation is that all manual rank checking be discontinued. As Conrad Saam noted in SearchEngineLand last month in…
