March 2011

  • Manual Rank Checking in the era of Google Personalization

    I’ve never been a proponent of manual rank checking (I’ve also called this “canned ranking checks”) as a reliable KPI for Search Marketing success, but with the “upgrades” to Google results in the form of personalization, my recommendation is that all manual rank checking be discontinued. As Conrad Saam noted in SearchEngineLand last month in…

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