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  • Removing a profile from Google

    One the best things you can do for your blog and your online presence is create a Google + profile and link it to your blog and then link your blog to your Google+ profile. But what happens  if you want to claim authorship for a blog in Google and you realize that you already

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  • Evil kittens bring traffic

    One of my blogging best practices recommendations is using your metrics to guide future topics. Topics that get a lot of traffic and keyword referrals deserve revisiting. Topics with no traffic are duds. While I’ve always intended to blog about search and social and other technology topics, I see that [evil kittens] is one of

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  • using rel=author tags on blogs to optimize content ownership

    I came across this article, AuthorRank could be more disruptive than all of the Panda updates combined, this morning and decided it was time to practice what I preach. I’ve been advising our bloggers to link their blogs to Google+ as well as work on their Google+ visibility, and this post persuaded me it was

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  • Speaking at SMX West 2012

    I’ll be participating in a panel at SMX West 2012 on February 29, 2012. Details below: Integrating SEO and Social Media – Get More Lift Today’s search engines are leveraging social signals. For the past year, the search engines have been aggressively integrating social features into their SERPs. Why should companies care? One reason is

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  • searchengineland’s 2011 year in review

    I keep coming back to this article 2011: The Year Google & Bing Took Away From SEOs & Publishers in response to questions about why some metrics seem a little wonky, why we are having trouble monitoring our links, and why we can’t use Google result totals as measurements of keyword interest when Google Adwords

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  • Google hates SEOs, also kittens

    Google will begin removing keyword information in referral data from signed in users.      

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  • Using Ubuntu to recover files on an unmountable windows harddrive

    Recently I experienced what all web workers dread: the blue screen of death (aka, the BSOD). And on a Monday morning as I tried to boot up for my 6am status call, no less.  After I tried every last trick in the book to get my laptop to boot (last known good, safe mode, etc.)

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  • Manual Rank Checking in the era of Google Personalization

    I’ve never been a proponent of manual rank checking (I’ve also called this “canned ranking checks”) as a reliable KPI for Search Marketing success, but with the “upgrades” to Google results in the form of personalization, my recommendation is that all manual rank checking be discontinued. As Conrad Saam noted in SearchEngineLand last month in

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  • Many Eyes as a graphing shortcut

    Like many Digital marketers, I like data and I like charts. Getting access to the raw data and being able to play around with it is one of the best parts of working in Search (although I will also admit, a marketer with access to raw data can be a very dangerous thing). Because I

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  • What I’ve learned in 10 years at IBM

    This Wednesday I drove out to my local IBM HQ to get a new badge.  After 10 years, my magnetized badge no longer works with most of the new  badge readers.  I had to turn in my old badge, and when I hesitated a moment in handing it over to the security guy who made

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