metrics

  • SEO without keywords

    Pages, user intent,  and user paths matter now SEOs were finally adjusting to life without ranking,  then late last summer the hummingbird algorithm update and total keyword [not provided] changes rolled out at the around the same time.  Every time there are Google changes, the SEO world freaks out, but these were two pretty big

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  • is encryption stripping out referrer data?

    Is encryption causing you to lose search referrer info in your Web metrics? The short answer is yes, but it has always been hard to match all referrals back to specific URLs. And for once, the problem is not just Google. Encryption is already a  problem As most everyone who looks at data knows, analytics

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  • Manual Rank Checking in the era of Google Personalization

    I’ve never been a proponent of manual rank checking (I’ve also called this “canned ranking checks”) as a reliable KPI for Search Marketing success, but with the “upgrades” to Google results in the form of personalization, my recommendation is that all manual rank checking be discontinued. As Conrad Saam noted in SearchEngineLand last month in

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