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SEO without keywords
Pages, user intent, and user paths matter now SEOs were finally adjusting to life without ranking, then late last summer the hummingbird algorithm update and total keyword [not provided] changes rolled out at the around the same time. Every time there are Google changes, the SEO world freaks out, but these were two pretty big
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Quick Review: Audience, Relevance, and Search
I’ve worked with many people on Search Optimization over the years I’ve been Search Solutionating and James, Frank, and Cynthia belong to a small subset of people I’ve met at IBM who truly “get” what the purpose of Search Optimization is. I’ve never had to waste any time with them describing the “why” behind Search
