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Cheat sheet for Google algorithm updates
Google has been very busy with updates over the past few years and I sometimes need a quick reference to remember the differences in the most important algorithm updates — Panda, Penguin, and Hummingbird. This infographic should be a good cheat sheet: Below is a little more information for reference: Major Google algorithm updates 2011-…
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Google Authorship is dead, but rich snippets and structured data still matter
As of August, Google has completely discontinued all support of of Google Authorship (SEL article). I’m disappointed because it was one of the more interesting experiments in semantic search and also because I have to eat my words. Two years ago I began recommending author markup to all the authors and web sites I work…
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How to unpersonalize search results
People often ask how they can get an “unfiltered, unpersonalized view” of their “rankings” on Google. The short answer is, you can’t. Unpersonalizing your Google results is a useless exercise You can remove some personalization from your results, but from an SEO standpoint, there is absolutely no reason to monitor slightly less personalized Google results.…
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Keyword research using the Google Adwords Keyword Planner
Updated October 17, 2013 to reflect yet more changes to this tool As you may have noticed already, Google has replaced the old Keywords tool with the Google AdWords Keyword Planner. More from Google on this. The biggest change as far as daily use is that you are now required to sign-in to Google and…
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Getting started with structured data, rich snippets, semantic markup
Whether it’s called structured data, rich snippets, microdata, semantic markup, using the rel= tag, or hacking schema.org, structured data has been a hot topic this week in my SEO feeds and daily search discussions. And adoption of this markup is good news, because rich snippets have a lot of potential for high ROI in organic…
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Google cache hack: See what Google sees
I’m pretty sure I stole this from another SEO, but because I’ve been using it as the first step of basic SEO testing for so long, I’ve completely forgotten where I got this. But today I was reminded of what a great little hack it is when a colleague asked me how I always know…
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Removing a profile from Google
One the best things you can do for your blog and your online presence is create a Google + profile and link it to your blog and then link your blog to your Google+ profile. But what happens if you want to claim authorship for a blog in Google and you realize that you already…
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using rel=author tags on blogs to optimize content ownership
I came across this article, AuthorRank could be more disruptive than all of the Panda updates combined, this morning and decided it was time to practice what I preach. I’ve been advising our bloggers to link their blogs to Google+ as well as work on their Google+ visibility, and this post persuaded me it was…
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searchengineland’s 2011 year in review
I keep coming back to this article 2011: The Year Google & Bing Took Away From SEOs & Publishers in response to questions about why some metrics seem a little wonky, why we are having trouble monitoring our links, and why we can’t use Google result totals as measurements of keyword interest when Google Adwords…
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Google hates SEOs, also kittens
Google will begin removing keyword information in referral data from signed in users.
