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Removing a profile from Google
One the best things you can do for your blog and your online presence is create a Google + profile and link it to your blog and then link your blog to your Google+ profile. But what happens if you want to claim authorship for a blog in Google and you realize that you already…
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using rel=author tags on blogs to optimize content ownership
I came across this article, AuthorRank could be more disruptive than all of the Panda updates combined, this morning and decided it was time to practice what I preach. I’ve been advising our bloggers to link their blogs to Google+ as well as work on their Google+ visibility, and this post persuaded me it was…
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searchengineland’s 2011 year in review
I keep coming back to this article 2011: The Year Google & Bing Took Away From SEOs & Publishers in response to questions about why some metrics seem a little wonky, why we are having trouble monitoring our links, and why we can’t use Google result totals as measurements of keyword interest when Google Adwords…
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Google hates SEOs, also kittens
Google will begin removing keyword information in referral data from signed in users.
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Manual Rank Checking in the era of Google Personalization
I’ve never been a proponent of manual rank checking (I’ve also called this “canned ranking checks”) as a reliable KPI for Search Marketing success, but with the “upgrades” to Google results in the form of personalization, my recommendation is that all manual rank checking be discontinued. As Conrad Saam noted in SearchEngineLand last month in…
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Many Eyes as a graphing shortcut
Like many Digital marketers, I like data and I like charts. Getting access to the raw data and being able to play around with it is one of the best parts of working in Search (although I will also admit, a marketer with access to raw data can be a very dangerous thing). Because I…
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Quick Review: Audience, Relevance, and Search
I’ve worked with many people on Search Optimization over the years I’ve been Search Solutionating and James, Frank, and Cynthia belong to a small subset of people I’ve met at IBM who truly “get” what the purpose of Search Optimization is. I’ve never had to waste any time with them describing the “why” behind Search…
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Flash: still not good for findibility
I’ve been getting reports from various sources that Google is now indexing flash “for real” this time and we don’t have to worry about using text to make sure search spiders and people with pagereaders can access our content. I did read the Google Webmaster blog post on Improved Flash indexing but I tend to…
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Overture Keyword tool discontinued
It’s the end of an era. Barry Schwartz at SearchEngineLand reports that Yahoo has decommissioned the Overture Keyword Suggestion tool. Although I no longer use it (I prefer the Google Adwords Keyword tool as my free keyword tool), I think it was one of the first keyword tools I ever used and one I have…
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Reflections on SMX Advanced Seattle 2008
This is not a summary of what I learned, just some random thoughts on the conference itself. I am not an SEO insider. I do inhouse SEO and do not mingle with the big players. First off, this was far better than Search Engine Strategies conferences. I’ve attended 2 SES in the past (last one…