seo

  • Many Eyes as a graphing shortcut

    Like many Digital marketers, I like data and I like charts. Getting access to the raw data and being able to play around with it is one of the best parts of working in Search (although I will also admit, a marketer with access to raw data can be a very dangerous thing). Because I

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  • Quick Review: Audience, Relevance, and Search

    I’ve worked with many people on Search Optimization over the years I’ve been Search Solutionating and James, Frank, and Cynthia belong to a small subset of people I’ve met at IBM who truly “get” what the purpose of Search Optimization is. I’ve never had to waste any time with them describing the “why” behind Search

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  • Flash: still not good for findibility

    I’ve been getting reports from various sources that Google is now indexing flash “for real” this time and we don’t have to worry about using text to make sure search spiders and people with pagereaders can access our content. I did read the Google Webmaster blog post on Improved Flash indexing but I tend to

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  • Reflections on SMX Advanced Seattle 2008

    This is not a summary of what I learned, just some random thoughts on the conference itself. I am not an SEO insider. I do inhouse SEO and do not mingle with the big players. First off, this was far better than Search Engine Strategies conferences. I’ve attended 2 SES in the past (last one

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  • SEO Rapper on YouTube

    This is why I love the interwebs: I totally agree, except I don’t get the part about the snicker. But that’s probably because I am not hip.

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  • blog buzz, SEO, and desired user action

    This post on SEO Moz: R0n Paul is the Snakes on a Plane of 2008 got me thinking about the goals of blog buzz and also the goals of SEO. I think there is an assumption out there that all links are good links and all blog buzz will help your product or strategy. And

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  • news flash (or flash news)

    Looks like I am going to have to change my story here. For years I have given this SEO advice: Don’t put text in flash if you want Google to read it. But Matt Cutts has recently affirmed what has been rumored for quite a while. Google is reading some flash text and currently is

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